Black Swan are a motion graphics house who aren't afraid to show you how it's done.
Check out their fantastic behind the scenes pages over on their site: Blackswan.tv
Info: PeopleForBikes.Org first approached Rabbit Content with the concept of a stationary bicycle that would sit alone on the street. A curious passerby would then take the initiative and jump on, starting to pedal. Massive art murals would descend from rooftops and cover buildings as the wheels began to spin - painting scenes of natural life coupled with urban renewal.
Rabbit Content and Black Swan immediately saw an element that needed adjustment. Biking is a celebration of movement, freedom, exploration and exercise. Immediately the process shifted to a biker in motion. Stationary murals transformed to moving pieces of art that would manifest as the bike passed locations. With a spark of brilliance an idea was born: live light projection as the art..
from Blackswan.tv
Check out their fantastic behind the scenes pages over on their site: Blackswan.tv
Info: PeopleForBikes.Org first approached Rabbit Content with the concept of a stationary bicycle that would sit alone on the street. A curious passerby would then take the initiative and jump on, starting to pedal. Massive art murals would descend from rooftops and cover buildings as the wheels began to spin - painting scenes of natural life coupled with urban renewal.
Rabbit Content and Black Swan immediately saw an element that needed adjustment. Biking is a celebration of movement, freedom, exploration and exercise. Immediately the process shifted to a biker in motion. Stationary murals transformed to moving pieces of art that would manifest as the bike passed locations. With a spark of brilliance an idea was born: live light projection as the art..
from Blackswan.tv
People for Bikes - GFX Behind the Scenes from BLACK SWAN on Vimeo.
There is much more behind the scenes on their site and of course the final product.
Wish they'd been wearing helmets though!
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